If the burgeoning trade-in activity for the original iPad is any indication, sales of the iPad 2 could exceed even the most brazen predictions.
Trade-in programs from Gazelle, eBay and NextWorth are all reporting sustained levels of user interest. Meanwhile, Apple is giving some recent iPad 1 buyers a $100 discount.
Trade-in offers draw customers by the thousands
Gazelle.com was one of the first "reCommerce" companies to advertise and promote its buyback rates for original iPad units. Higher than expected demand, coupled with Apple's decision to drop the price of original iPad units by $100, forced the company to adjust its rates just hours after the Apple keynote. We spoke to Kristina Kennedy, who's in charge of branding and communications for Gazelle, about the first day trade-in figures and projections for the future. Kennedy told us that Gazelle saw more than 2,500 iPad trades on Wednesday paying out in excess of $1 million.
As of Thursday afternoon, more than 1,000 trades have already cleared the site. Kennedy expected to see more than 2,000 trades for Thursday alone.
Historically, Kennedy says, trade-in volume has been an accurate projector of sales for an upcoming product. But the iPad has exceeded the company's expectations. When the iPhone 4 was announced in June, Gazelle saw around 1,200 trade-ins the first day. That included all iPhone models, from the original iPhone to the iPhone 3GS.
First day iPad trade-ins were nearly double that. Read more...
Source: www.usatoday.com
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