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| In this photograph taken by AP Images for PayPal, PayPal President Scott Thompson, right, demos upcoming technologies at the PayPal Shopping Showcase, Wednesday, Nov. 2, 2011, in New York. (Diane Bondareff/AP Images for PayPal) |
Yahoo, the struggling consumer media company, announced on Wednesday that its new chief executive would be Scott Thompson, the president of PayPal, the online payment service.
Mr. Thompson, analysts say, has a background mainly as a technologist instead of being an expert in digital media or corporate turnarounds. While PayPal, a division of eBay, is a consumer service, analysts said that is very different from a media company.
But in a conference call on Wednesday morning, Roy J. Bostock, the chairman of Yahoo’s board, said that at PayPal Mr. Thompson had proved he could take a company with solid assets and build the business. That is the central challenge at Yahoo, Mr. Bostock said, noting that the company has a wealth of strong media and advertising assets, and an online audience of more than 700 million visitors a month.
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